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When purchasing photographs from Candidly, the sellers are able to choose which type of license they are offering for each of their photos. As a purchaser, it is imperative that you follow the guidelines set forth by the seller in order to mitigate any legal issues with the use of the photos.

Definitions of the 2 licenses are defined below.

COMMERCIAL PHOTOS
A commercial photo is a photo that can be used for commercial purposes. The person or entity that buys one of your photos with the intent to use it in a catalog, brochure, website, social channel, or on some other form of advertisement is using that photo for commercial purposes. Any person in the photo must give permission for its commercial use. We ask all of our photographers to submit model release forms with photos where an individual clearly visible in the photograph.

EDITORIAL PHOTOS
An editorial photo may contain identifiable brands, locations or people without the proper legal releases needed for commercial use. For that reason, they cannot be used to sell anything. Editorial imagery is for non-commercial, non-promotional use only. They can be used in newspapers, magazines, blogs, etc. but cannot be used for any commercial purpose. Every image from Candidly can be used for editorial purposes under the standard content license.

THE RESPONSIBILITY OF THE PHOTO BUYER
The photo buyer is responsible for adhering to the licensing agreement at time of purchase. The buyer must use the photo lawfully, according to existing rules in the respective countries where publishing it, and by taking into account the commercial and editorial licenses.

THE RESPONSIBILITY OF THE PHOTOGRAPHER
The Candidly community photographers are responsible for informing Candidly as well as the photo buyer if all the models in a photo have given permission for its use for commercial or editorial purposes. We will require our photographers to file a model release form if individuals in the photos can be clearly identified.

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